Data Mining - Retrieving Information From Data

Data Mining - Retrieving Information From Data

Data mining definition is the process of retrieving information from data. It has become very important now days because data that is processed is usually kept for future reference and mainly for security purposes in a company. Data transforms is processed into information and it is mostly used in different ways depending on what information one is extracting and from where the person is extracting the information.

It is commonly used in marketing, scientific information and research work, fraud detection and surveillance and many more and most of this work is done using a computer. This definition can come in different terms data snooping, data fishing and data dredging all this refer to data mining but it depends in which department one is. One must know data mining definition so that he can be in a position to make data.

The method of data mining has been there for so many centuries and it is used up to date. There were early methods which were used to identify data mining there are mainly two: regression analysis and bayes theorem. These methods are never used now days because a lot of people have advanced and technology has really changed the entire system.

With the coming up or with the introduction of computers and technology, it becomes very fast and easy to save information. Computers have made work easier and one can be able to expand more knowledge about data crawling and learn on how data is stored and processed through computer science.

Computer science is a course that sharpens one skill and expands more about data crawling and the definition of what data mining means. By studying computer science one can be in a position to know: clustering, support vector machines and decision trees there are some of the units that are found on computer science.

It's all about all this and this knowledge must be applied here. Government institutions, small scale business and supermarkets use data.

The main reason most companies use data mining is because data assist in the collection of information and observations that a company goes through in their daily activity. Such information is very vital in any companies profile and needs to be checked and updated for future reference just in case something happens.

Businesses which use data crawling focus mainly on return of investments, and they are able to know whether they are making a profit or a loss within a very short period. If the company or the business is making a profit they can be in a position to give customers an offer on the product in which they are selling so that the business can be a position to make more profit in an organization, this is very vital in human resource departments it helps in identifying the character traits of a person in terms of job performance.

Most people who use this method believe that is ethically neutral. The way it is being used nowadays raises a lot of questions about security and privacy of its members. Data mining needs good data preparation which can be in a position to uncover different types of information especially those that require privacy.

A very common way in this occurs is through data aggregation.

Data aggregation is when information is retrieved from different sources and is usually put together so that one can be in a position to be analyze one by one and this helps information to be very secure. So if one is collecting data it is vital for one to know the following:

    How will one use the data that he is collecting?
    Who will mine the data and use the data.
    Is the data very secure when am out can someone come and access it.
    How can one update the data when information is needed
    If the computer crashes do I have any backup somewhere.

It is important for one to be very careful with documents which deal with company's personal information so that information cannot easily be manipulated.

source : http://ezinearticles.com/?Data-Mining---Retrieving-Information-From-Data&id=5054887

One of the Main Differences Between Statistical Analysis and Data Mining

One of the Main Differences Between Statistical Analysis and Data Mining

Two methods of analyzing data that are common in both academic and commercial fields are statistical analysis and data mining. While statistical analysis has a long scientific history, data mining is a more recent method of data analysis that has arisen from Computer Science. In this article I want to give an introduction to these methods and outline what I believe is one of the main differences between the two fields of analysis.

Statistical analysis commonly involves an analyst formulating a hypothesis and then testing the validity of this hypothesis by running statistical tests on data that may have been collected for the purpose. For example, if an analyst was studying the relationship between income level and the ability to get a loan, the analyst may hypothesis that there will be a correlation between income level and the amount of credit someone may qualify for.

The analyst could then test this hypothesis with the use of a data set that contains a number of people along with their income levels and the credit available to them. A test could be run that indicates for example that there may be a high degree of confidence that there is indeed a correlation between income and available credit. The main point here is that the analyst has formulated a hypothesis and then used a statistical test along with a data set to provide evidence in support or against that hypothesis.

Data mining is another area of data analysis that has arisen more recently from computer science that has a number of differences to traditional statistical analysis. Firstly, many data mining techniques are designed to be applied to very large data sets, while statistical analysis techniques are often designed to form evidence in support or against a hypothesis from a more limited set of data.

Probably the mist significant difference here, however, is that data mining techniques are not used so much to form confidence in a hypothesis, but rather extract unknown relationships may be present in the data set. This is probably best illustrated with an example. Rather than in the above case where a statistician may form a hypothesis between income levels and an applicants ability to get a loan, in data mining, there is not typically an initial hypothesis. A data mining analyst may have a large data set on loans that have been given to people along with demographic information of these people such as their income level, their age, any existing debts they have and if they have ever defaulted on a loan before.

A data mining technique may then search through this large data set and extract a previously unknown relationship between income levels, peoples existing debt and their ability to get a loan.

While there are quite a few differences between statistical analysis and data mining, I believe this difference is at the heart of the issue. A lot of statistical analysis is about analyzing data to either form confidence for or against a stated hypothesis while data mining is often more about applying an algorithm to a data set to extract previously unforeseen relationships.

Source:http://ezinearticles.com/?One-of-the-Main-Differences-Between-Statistical-Analysis-and-Data-Mining&id=4578250

Web Data Extraction Services

Web Data Extraction Services

Web Data Extraction from Dynamic Pages includes some of the services that may be acquired through outsourcing. It is possible to siphon information from proven websites through the use of Data Scrapping software. The information is applicable in many areas in business. It is possible to get such solutions as data collection, screen scrapping, email extractor and Web Data Mining services among others from companies providing websites such as Scrappingexpert.com.

Data mining is common as far as outsourcing business is concerned. Many companies are outsource data mining services and companies dealing with these services can earn a lot of money, especially in the growing business regarding outsourcing and general internet business. With web data extraction, you will pull data in a structured organized format. The source of the information will even be from an unstructured or semi-structured source.

In addition, it is possible to pull data which has originally been presented in a variety of formats including PDF, HTML, and test among others. The web data extraction service therefore, provides a diversity regarding the source of information. Large scale organizations have used data extraction services where they get large amounts of data on a daily basis. It is possible for you to get high accuracy of information in an efficient manner and it is also affordable.

Web data extraction services are important when it comes to collection of data and web-based information on the internet. Data collection services are very important as far as consumer research is concerned. Research is turning out to be a very vital thing among companies today. There is need for companies to adopt various strategies that will lead to fast means of data extraction, efficient extraction of data, as well as use of organized formats and flexibility.

In addition, people will prefer software that provides flexibility as far as application is concerned. In addition, there is software that can be customized according to the needs of customers, and these will play an important role in fulfilling diverse customer needs. Companies selling the particular software therefore, need to provide such features that provide excellent customer experience.

It is possible for companies to extract emails and other communications from certain sources as far as they are valid email messages. This will be done without incurring any duplicates. You will extract emails and messages from a variety of formats for the web pages, including HTML files, text files and other formats. It is possible to carry these services in a fast reliable and in an optimal output and hence, the software providing such capability is in high demand. It can help businesses and companies quickly search contacts for the people to be sent email messages.

It is also possible to use software to sort large amount of data and extract information, in an activity termed as data mining. This way, the company will realize reduced costs and saving of time and increasing return on investment. In this practice, the company will carry out Meta data extraction, scanning data, and others as well.

Source: http://ezinearticles.com/?Web-Data-Extraction-Services&id=4733722

Data Mining vs Screen-Scraping

Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

Assuring Scraping Success with Proxy Data Scraping

Assuring Scraping Success with Proxy Data Scraping

Have you ever heard of "Data Scraping?" Data Scraping is the process of collecting useful data that has been placed in the public domain of the internet (private areas too if conditions are met) and storing it in databases or spreadsheets for later use in various applications. Data Scraping technology is not new and many a successful businessman has made his fortune by taking advantage of data scraping technology.

Sometimes website owners may not derive much pleasure from automated harvesting of their data. Webmasters have learned to disallow web scrapers access to their websites by using tools or methods that block certain ip addresses from retrieving website content. Data scrapers are left with the choice to either target a different website, or to move the harvesting script from computer to computer using a different IP address each time and extract as much data as possible until all of the scraper's computers are eventually blocked.

Thankfully there is a modern solution to this problem. Proxy Data Scraping technology solves the problem by using proxy IP addresses. Every time your data scraping program executes an extraction from a website, the website thinks it is coming from a different IP address. To the website owner, proxy data scraping simply looks like a short period of increased traffic from all around the world. They have very limited and tedious ways of blocking such a script but more importantly -- most of the time, they simply won't know they are being scraped.

You may now be asking yourself, "Where can I get Proxy Data Scraping Technology for my project?" The "do-it-yourself" solution is, rather unfortunately, not simple at all. Setting up a proxy data scraping network takes a lot of time and requires that you either own a bunch of IP addresses and suitable servers to be used as proxies, not to mention the IT guru you need to get everything configured properly. You could consider renting proxy servers from select hosting providers, but that option tends to be quite pricey but arguably better than the alternative: dangerous and unreliable (but free) public proxy servers.

There are literally thousands of free proxy servers located around the globe that are simple enough to use. The trick however is finding them. Many sites list hundreds of servers, but locating one that is working, open, and supports the type of protocols you need can be a lesson in persistence, trial, and error. However if you do succeed in discovering a pool of working public proxies, there are still inherent dangers of using them. First off, you don't know who the server belongs to or what activities are going on elsewhere on the server. Sending sensitive requests or data through a public proxy is a bad idea. It is fairly easy for a proxy server to capture any information you send through it or that it sends back to you. If you choose the public proxy method, make sure you never send any transaction through that might compromise you or anyone else in case disreputable people are made aware of the data.

A less risky scenario for proxy data scraping is to rent a rotating proxy connection that cycles through a large number of private IP addresses. There are several of these companies available that claim to delete all web traffic logs which allows you to anonymously harvest the web with minimal threat of reprisal. Companies such as offer large scale anonymous proxy solutions, but often carry a fairly hefty setup fee to get you going.

Source:http://ezinearticles.com/?Assuring-Scraping-Success-with-Proxy-Data-Scraping&id=248993

Data Mining Process - Why Outsource Data Mining Service?

Data Mining Process - Why Outsource Data Mining Service?

Overview of Data Mining and Process:

Data mining is one of the unique techniques for investigating information to extract certain data patterns and decide to outcome of existing requirements. Data mining is widely use in client research, services analysis, market research and so on. It is totally based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.

Information mining is mostly used by financial analyzer, business and professional organization and also there are many growing area of business that are get maximum advantages of data extract with use of data warehouses in their small to large level of businesses.

Most of functionalities which are used in information collecting process define as under:

* Retrieving Data

* Analyzing Data

* Extracting Data

* Transforming Data

* Loading Data

* Managing Databases

Most of small, medium and large levels of businesses are collect huge amount of data or information for analysis and research to develop business. Such kind of large amount will help and makes it much important whenever information or data required.

Why Outsource Data Online Mining Service?

Outsourcing advantages of data mining services:
o Almost save 60% operating cost
o High quality analysis processes ensuring accuracy levels of almost 99.98%
o Guaranteed risk free outsourcing experience ensured by inflexible information security policies and practices
o Get your project done within a quick turnaround time
o You can measure highly skilled and expertise by taking benefits of Free Trial Program.
o Get the gathered information presented in a simple and easy to access format

Thus, data or information mining is very important part of the web research services and it is most useful process. By outsource data extraction and mining service; you can concentrate on your co relative business and growing fast as you desire.

Outsourcing web research is trusted and well known Internet Market research organization having years of experience in BPO (business process outsourcing) field.

If you want to more information about data mining services and related web research services, then contact us.

Source: http://ezinearticles.com/?Data-Mining-Process---Why-Outsource-Data-Mining-Service?&id=3789102

How Web Scraping Affects your Revenue Growth

How Web Scraping Affects your Revenue Growth

Web scraping is an indispensable resource when it comes to gaining an edge in the competition with the help of business intelligence. As more and more data gets created on the world wide web, the complexity of extracting it intensifies. Web scraping is a technology that demands an extensive tech stack, high end resources and technically skilled labour. Given this resource hungry nature, many businesses prefer outsourcing it to doing the scraping in-house. Here is a brief walk-through of web scraping so that you can get a grip on the whole process and understand how it could affect your revenue growth as a business.

Business intelligence

The competition among online businesses is at its peak. This has more to do with the ready availability of insightful data. When data acquisition at this scale wasn’t possible in the past, businesses made hit-or-miss decisions upon instincts. Now that every activity can be recorded, extracted as data and analysed to arrive at the best business decisions, companies are making the most of it to boost their revenue. This includes monitoring the activity of competitors on social media, price intelligence, sentiment analysis, gathering data for market research and much more. The use cases of web scraping in business is almost infinite. Business intelligence is extremely helpful for the survival of companies in a market that fluctuates often. Implementing a business intelligence strategy powered by web scraping can definitely give a boost to your revenue growth.
Cost centres involved in in-house Web Scraping

Web scraping, despite being a robust solution for extracting data from the web, is not going to be an easy path if your company is not technically rich already. It involves setting up resources like a tech stack and servers that can run the web crawler by a technically skilled team. Following are the primary cost centres involved in the web scraping process.

1. High end servers

Web scraping is a resource intensive process. Considering the importance of uptime here, the crawlers cannot be run on average performance machines. To have the optimum uptime and avoid crashes, the crawler has to be run on high performing servers located in different parts of the world. The quality of servers is crucial to the consistency of the process. Not to mention, these high end servers makeup for a significant amount of the cost involved in web scraping.

2. Technically skilled labour

Scanning through the source code to identify appropriate tags that hold the required data points and creating a program that can automatically fetch these data points from similar pages’ at large scale requires deep programming skills. It goes without saying that employing skilled people would incur cost that could take a hit on your revenue. Ideally, you will need a team of at least 10 to run a web scraping setup in-house.       

3. An extensive tech stack

Although most of the software being used for web scraping are open source, you will find yourself investing in paid software to make certain things easier or faster. Dealing with open source software might not be as user friendly as the paid ones. In any case, having a tech stack with a lot of options is a necessary aspect of web scraping that would incur additional cost.   

4. Maintenance

Building and running the web scraping setup is only half of the story. Since websites undergo changes often, there is a possibility of the crawler setup breaking from time to time. To avoid or solve this at the earliest, a monitoring system that involves both machines and humans is necessary. Monitoring and maintenance contribute to a considerable cost in the web scraping process.
Data as a service

If data for business is your requirement, a better way to acquire it would be to depend on a company that can deliver it via the data as a service route. Web scraping companies have already set up high-end resources required to run the web crawlers that you can utilize to avail web scraping at a much lower cost than what you would incur by doing it on your own. With this, you can also save yourself from the complications and maintenance headache associated with web scraping. Moreover, with a web scraping service, you can enjoy a much higher return on investment owing to the lowered cost of data acquisition. You can use our ROI calculator to compare between the cost of going with an in-house web scraping setup and a hosted solution.

Source: https://www.promptcloud.com/blog/web-scraping-affects-revenue-growth

Easy Web Scraping using PHP Simple HTML DOM Parser Library

Easy Web Scraping using PHP Simple HTML DOM Parser Library

Web scraping is only way to get data from website when  website don’t provide API to access it’s data. Web scraping involves following steps to get data:

    Make request to web page
    Parse/Extract data that you want to scrape from website.
    Store data for final output (excel, csv,mysql database etc).

Web scraping can be implemented in any language like PHP, Java, .Net, Python and any language that allows to make web request to get web page content (HTML text) in to variable. In this article I will show you how to use Simple HTML DOM PHP library to do web scraping using PHP.
PHP Simple HTML DOM Parser

Simple HTML DOM is a PHP library to parse data from webpages, in short you can use this library to do web scraping using PHP and even store data to MySQL database.  Simple HTML DOM has following features:

    The parser library is written in PHP 5+
    It requires PHP 5+ to run
    Parser supports invalid HTML parsing.
    It allows to select html tags like Jquery way.
    Supports Xpath and CSS path based web extraction
    Provides both the way – Object oriented way and procedure way to write code

Scrape All Links

<?php
include "simple_html_dom.php";

//create object
$html=new simple_html_dom();

//load specific URL
$html->load_file("http://www.google.com");

// This will Find all links
foreach($html->find('a') as $element)
   echo $element->href . '<br>';

?>

Scrape images

<?php
include "simple_html_dom.php";

//create object
$html=new simple_html_dom();

//load specific url
$html->load_file("http://www.google.com");

// This will Find all links
foreach($html->find('img') as $element)
   echo $element->src . '<br>';

?>

This is just little idea how you can do web scraping using PHP.Keep in mind that Xpath can make your job simple and fast. You can find all methods available in SimpleHTMLDom documentation page.

Source: http://webdata-scraping.com/web-scraping-using-php-simple-html-dom-parser-library/

Powerful Web Scraping Software – Content Grabber Review

Powerful Web Scraping Software – Content Grabber Review

There are many web scraping software and cloud based web scraping services available in the market for extracting data from the websites. They vary widely in cost and features. In this article, I am going to introduce one such advanced web scraping tool “Content Grabber”, which is widely used and the best web scraping software in the market.

Content Grabber is used for web extraction, web scraping and web automation. It can extract content from complex websites and export it as structured data in a variety of formats like Excel Spreadsheets, XML, CSV and databases. Content Grabber can also extract data from highly dynamic websites. It can extract from AJAX-enabled websites, submit forms repeatedly to cover all possible input values, and manage website logins.

Content Grabber is designed to be reliable, scalable and customizable. It is specifically designed for users with a critical reliance on web scraping and web data extraction. It also enables you to make standalone web scraping agents which you can market and sell as your own royalty free web scraping software.

Applications of Content Grabber:

The following are the few applications of Content Grabber:

•     Data aggregation – for example news aggregation.
•     Competitive pricing and monitoring e.g. monitor dealers for price compliance.
•     Financial and Market Research e.g. Make proactive buying and selling decisions by continuously receiving corporate operational data.
•     Content Integration i.e. integration of data from various sources at one place.
•     Business Directory Scraping – for example: yellow pages scraping, yelp scraping, superpages scraping etc.
•     Extracting company data from yellow pages for scraping common data fields like Business Name, Address, Telephone, Fax, Email, Website and Category of Business.
•     Extracting eBay auction data like: eBay Product Name, Store Information, Buy it Now prices, Product Price, List Price, Seller Price and many more.
•     Extracting Amazon product data: Information such as Product title, cost, description, details, availability, shipping info, ASIN, rating, rank, etc can be extracted.

Content Grabber Features:

The following section highlights some of the key features of Content Grabber:

1. Point and Click Interface

The Content Grabber editor has an easy to use point and click interface that provides easy point and click configuration. One simply needs to click on web elements to configure website navigation and content capture.

2. Easy to Use

The Content Grabber point and click interface is so simple to use that it can easily be used by beginners and non-programmers. There is certain built in facilities that automatically detect and configure all commands. It will automatically create a list of links, lists of content, manage pagination, handle web pages, download or upload files and capture any action you perform on a web page. You can also manually configure the agent commands, so Content Grabber gives you both simplicity and control.

3. Reliable and Scalable

Content Grabber’s powerful features like testing and debugging, solid error handling and error recovery, allows agent to run in the most difficult scenarios. It easily handles and scrapes dynamic websites built with JavaScript and AJAX. Content Grabber’s Intelligent agents don’t break with most site structure changes. These features enable us to build reliable web scraping agents. There are various configurations and performance tuning options that makes Content Grabber scalable. You can build as many web scraping agents as you want with Content Grabber.

4. High Performance

Multi-threading is used to increase the performance in Content Grabber. Content Grabber uses optimized web browsers. It uses static browsers for static web pages and dynamic browsers for dynamic web pages. It has an ultra-fast HTML5 parser for ultra-fast web scraping. One can use many web browsers concurrently to boost performance.

5. Debugging, Logging and Error Handling

Content Grabber has robust support for debugging, error handling and logging. Using a debugger, you can test and debug the web scraping agents which helps you to build reliable and error free web scraping solutions because most of the issues are addressed at design time. Content Grabber allows agent logging with three detail levels: Log URLs, Log raw HTML, Log to database or file. Logs can be useful to identify problems that occurred during execution of a web scraping agent. Content Grabber supports automatic error handling and custom error handling through scripting. Error status reports can also be mailed to administrators.

6. Scripting

Content Grabber comes with a built in script editor with IntelliSense that one can use in case of some unusual requirements or to fine tune some process. Scripting can be used to control agent behaviour, content transformation, customize data export and delivery and to generate data inputs for agent.

7. Unlimited Web Scraping Agents

Content Grabber allows building an unlimited number of Self-Contained Web Scraping Agents. Self-Contained agents are a standalone executable that can be run independently, branded as your own and distributed royalty free. Content Grabber provides an easy to use and effective GUI to manage all the agents. One can view status and logs of all the agents or run and schedule the agents in one centralized location.

8. Automation

Require data on a schedule? Weekly? Everyday? Each hour? Content Grabber allows automating and publishing extracted data. Configure Content Grabber by telling what data you want once, and then schedule it to run automatically.

And much more

There are too many features that Content Grabber provides, but here are a few more that may be useful and interest you.

•     Schedule agents
•     Manage proxies
•     Custom notification criteria and messages
•     Email notifications
•     Handle websites logins
•     Capture Screenshots of web elements or entire web page or save as PDF.
•     Capture hidden content on web page.
•     Crawl entire website
•     Input data from almost any data source.
•     Auto scroll to load dynamic data
•     Handle complex JAVASCRIPT and AJAX actions
•     XPATH support
•     Convert Images to Text
•     CAPTCHA handling
•     Extract data from non-HTML documents like PDF and Word Documents
•     Multi-threading and multiple web browsers
•     Run agent from command line.

The above features come with the Professional edition license. Content Grabber’s Premium edition license is available with the following extra features:

1. Visual Studio 2013 integration

One can integrate Content Grabber to Visual Studio and take advantages of extra powerful script editing, debugging, and unit testing.

2. Remove Content Grabber branding

One can remove Content Grabber branding from the Content Grabber agents and distribute the executable.

3. Custom Design Templates

One can customize the Content Grabber agent user interface design with custom HTML templates – e.g. add your own company branding.

4. Royalty free distribution

One can distribute the Content Grabber agent to anybody without paying royalty fees and can run agents from the command line anywhere.

5. Programming Interface

Programming interfaces like Desktop API, Web API and windows service for building and editing agents.

6. Custom Web Scraping Application Development:

Content Grabber provides API and Visual Studio Integration which developer can use to build custom web scraping applications. It provides full control of the user interface and export functionality. One can develop both Desktop as well as Web based custom web scraping applications using the Content Grabber programming interface. It is a great tool and provides opportunity for developers to build general web scraping applications and sell those to generate revenue.

Are you looking for web scraping services? Do you need any assistance related to Content Grabber? We can probably help you to achieve your scraping-based project goals. We would be more than happy to hear from you.

Source: http://webdata-scraping.com/powerful-web-scraping-software-content-grabber/

How Web Scraping for Brand Monitoring is used in Retail Sector

How Web Scraping for Brand Monitoring is used in Retail Sector

Structured or unstructured, business data always plays an instrumental part in driving growth, development, and innovation for your dream venture. Irrespective of industrial sectors or verticals, big data, seems to be of paramount significance for every business or enterprise.

The unsurpassed popularity and increasing importance of big data gave birth to the concept of web scraping, thus enhancing growth opportunities for startups. Large or small, every business establishment will now achieve successful website monitoring and tracking.
How web scraping serves your branding need?

Web scraping helps in extracting unorganized data and ordering it into organized and manageable formats. So if your brand is being talked about in multiple ways (on social media, on expert forums, in comments etc.), you can set the scraping tool algorithm to fetch only data that contains reference about the brand. As an outcome, marketers and business owners around the brand can gauge brand sentiment and tweak their launch marketing campaign to enhance visibility.

Look around and you will discover numerous web scraping solutions ranging from manual to fully automated systems. From Reputation Tracking to Website monitoring, your web scraper can help create amazing insights from seemingly random bits of data (both in structured as well as unstructured format).
Using web scraping

The concept of web scraping revolutionizes the use of big data for business. With its availability across sectors, retailers are on cloud nine. Here’s how the retail market is utilizing the power of Web Scraping for brand monitoring.

Determining pricing strategy

The retail market is filled with competition. Whether it is products or pricing strategies, every retailer competes hard to stay ahead of the growth curve. Web scraping techniques will help you crawl price comparison sites’ pricing data, product descriptions, as well as images to receive data for comparison, affiliation, or analytics.

As a result, retailers will have the opportunity to trade their products at competitive prices, thus increasing profit margins by a whopping 10%.

Tracking online presence

Current trends in ecommerce herald the need for a strong online presence. Web scraping takes cue from this particular aspect, thus scraping reviews and profiles on websites. By providing you a crystal clear picture of product performance, customer behavior, and interactions, web scraping will help you achieve Online Brand Intelligence and monitoring.
Detection of fraudulent reviews

Present-day purchasers have this unique habit of referring to reviews, before finalizing their purchase decisions. Web scraping helps in the identification of opinion-spamming, thus figuring out fake reviews. It will further extend support in detecting, reviewing, streamlining, or blocking reviews, according to your business needs.
Online reputation management

Web data scraping helps in figuring out avenues to take your ORM objectives forward. With the help of the scraped data, you learn about both the impactful as well as vulnerable areas for online reputation management. You will have the web crawler identifying demographic opinions such as age group, gender, sentiments, and GEO location.

Social media analytics

Since social media happens to be one of the most crucial factors for retailers, it will be imperative to Scrape Social Media websites and extract data from Twitter. The web scraping technology will help you watch your brand in Social Media along with fetching Data for social media analytics. With social media channels such as Twitter monitoring services, you will strengthen your firm’s’ branding even more than before.
Advantages of BM

As a business, you might want to monitor your brand in social media to gain deep insights about your brand’s popularity and the current consumer behavior. Brand monitoring companies will watch your brand in social media and come up with crucial data for social media analytics. This process has immense benefits for your business, these are summarized over here –

Locate Infringers

Leading brands often face the challenge thrown by infringers. When brand monitoring companies keep a close look at products available in the market, there is less probability of a copyright infringement. The biggest infringement happens in the packaging, naming and presentation of products. With constant monitoring and legal support provided by the Trademark Law, businesses could remain protected from unethical competitors and illicit business practices.

Manage Consumer Reaction and Competitor’s Challenges

A good business keeps a check on the current consumer sentiment in the targeted demographic and positively manages the same in the interest of their brand. The feedback from your consumers could be affirmative or negative but if you have a hold on the social media channels, web platforms and forums, you, as a brand will be able to propagate trust at all times.

When competitor brands indulge in backbiting or false publicity about your brand, you can easily tame their negative comments by throwing in a positive image in front of your target audience. So, brand monitoring and its active implementation do help in positive image building and management for businesses.
Why Web scraping for BM?

Web scraping for brand monitoring gives you a second pair of eyes to look at your brand as a general consumer. Considering the flowing consumer sentiment in the market during a specific business season, you could correct or simply innovate better ways to mold the target audience in your brand’s favor. Through a systematic approach towards online brand intelligence and monitoring, future business strategies and possible brand responses could be designed, keeping your business actively prepared for both types of scenarios.

For effective web scraping, businesses extract data from Twitter that helps them understand ‘what’s trending’ in their business domain. They also come closer to reality in terms of brand perception, user interaction and brand visibility in the notions of their clientele. Web scraping professionals or companies scrape social media websites to gather relevant data related to your brand or your competitor’s that has the potential to affect your growth as a business. Management and organization of this data is done to extract out significant and reference building facts. Future strategy for your brand is designed by brand monitoring professionals keeping in mind the facts accumulated through web scraping. The data obtained through web scraping helps in –

Knowing the actual brand potential,
Expanding brand coverage,
Devising brand penetration,
Analyzing scope and possibilities for a brand and
Design thoughtful and insightful brand strategies.

In simple words, web scraping provides a business enough base of information that could be used to devise future plans and to make suggestive changes in the current business strategy.

Advantages of Web scraping for BM

Web scraping has made things seamless for businesses involved in managing their brands and active brand monitoring. There is no doubt, that web scraping for brand monitoring comes with immense benefits, some of these are –

Improved customer insight

When you have in hand and factual knowledge about your consumer base through social media channels, you are in a strong position to portray your positive image as a brand. With more realistic data on your hands, you could develop strategies more effectively and make realistic goals for your brand’s improvement. Social media insights also allows marketers to create highly targeted and custom marketing messages – thus leading to better likelihood of sales conversion.

Monitoring your Competition

Web scraping helps you realize where your brand stands in the market among the competition. The actual penetration of your brand in the targeted segment helps in getting a clear picture of your present business scenario. Through careful removal of competition in your concerned business category, you could strengthen your brand image.

Staying Informed

When your brand monitoring team is keeping track of all social media channels, it becomes easier for you to stay informed about latest comments about your business on sites like Facebook, Twitter and social forums etc. You could have deep knowledge about the consumer behavior related to your brand and your competitors on these web destinations.

Improved Consumer Satisfaction and Sales

Reputation tracking done through web scraping helps in generating planned response at times of crisis. It also mends the communication gap between consumer and the brand, hence improving the consumer satisfaction. This automatically translates into trust building and brand loyalty improving your brand’s sales.

To sign off

By granting opportunities to monitor your social media data, web scraping is undoubtedly helping retail businesses take a significant step towards perfect branding. If you are one of the key players in this sector, there’s reason for celebration ahead!

Source: https://www.promptcloud.com/blog/How-Web-Scraping-for-Brand-Monitoring-is-used-in-Retail-Sector

Why Healthcare Companies should look towards Web Scraping

Why Healthcare Companies should look towards Web Scraping

The internet is a massive storehouse of information which is available in the form of text, media and other formats. To be competitive in this modern world, most businesses need access to this storehouse of information. But, all this information is not freely accessible as several websites do not allow you to save the data. This is where the process of Web Scraping comes in handy.

Web scraping is not new—it has been widely used by financial organizations, for detecting fraud; by marketers, for marketing and cross-selling; and by manufacturers for maintenance scheduling and quality control. Web scraping has endless uses for business and personal users. Every business or individual can have his or her own particular need for collecting data. You might want to access data belonging to a particular category from several websites. The different websites belonging to the particular category display information in non-uniform formats. Even if you are surfing a single website, you may not be able to access all the data at one place.

The data may be distributed across multiple pages under various heads. In a market that is vast and evolving rapidly, strategic decision-making demands accurate and thorough data to be analyzed, and on a periodic basis. The process of web scraping can help you mine data from several websites and store it in a single place so that it becomes convenient for you to a alyze the data and deliver results.

In the context of healthcare, web scraping is gaining foothold gradually but qualitatively. Several factors have led to the use of web scraping in healthcare. The voluminous amount of data produced by healthcare industry is too complex to be analyzed by traditional techniques. Web scraping along with data extraction can improve decision-making by determining trends and patterns in huge amounts of intricate data. Such intensive analyses are becoming progressively vital owing to financial pressures that have increased the need for healthcare organizations to arrive at conclusions based on the analysis of financial and clinical data. Furthermore, increasing cases of medical insurance fraud and abuse are encouraging healthcare insurers to resort to web scraping and data extraction techniques.

Healthcare is no longer a sector relying solely on person to person interaction. Healthcare has gone digital in its own way and different stakeholders of this industry such as doctors, nurses, patients and pharmacists are upping their ante technologically to remain in sync with the changing times. In the existing setup, where all choices are data-centric, web scraping in healthcare can impact lives, educate people, and create awareness. As people no more depend only on doctors and pharmacists, web scraping in healthcare can improve lives by offering rational solutions.

To be successful in the healthcare sector, it is important to come up with ways to gather and present information in innovative and informative ways to patients and customers. Web scraping offers a plethora of solutions for the healthcare industry. With web scraping and data extraction solutions, healthcare companies can monitor and gather information as well as track how their healthcare product is being received, used and implemented in different locales. It offers a safer and comprehensive access to data allowing healthcare experts to take the right decisions which ultimately lead to better clinical experience for the patients.

Web scraping not only gives healthcare professionals access to enterprise-wide information but also simplifies the process of data conversion for predictive analysis and reports. Analyzing user reviews in terms of precautions and symptoms for diseases that are incurable till date and are still undergoing medical research for effective treatments, can mitigate the fear in people. Data analysis can be based on data available with patients and is one way of creating awareness among people.

Hence, web scraping can increase the significance of data collection and help doctors make sense of the raw data. With web scraping and data extraction techniques, healthcare insurers can reduce the attempts of frauds, healthcare organizations can focus on better customer relationship management decisions, doctors can identify effective cure and best practices, and patients can get more affordable and better healthcare services.

Web scraping applications in healthcare can have remarkable utility and potential. However, the triumph of web scraping and data extraction techniques in healthcare sector depends on the accessibility to clean healthcare data. For this, it is imperative that the healthcare industry think about how data can be better recorded, stored, primed, and scraped. For instance, healthcare sector can consider standardizing clinical vocabulary and allow sharing of data across organizations to heighten the benefits from healthcare web scraping practices.

Healthcare sector is one of the top sectors where data is multiplying exponentially with time and requires a planned and structured storage of data. Continuous web scraping and data extraction is necessary to gain useful insights for renewing health insurance policies periodically as well as offer affordable and better public health solutions. Web scraping and data extraction together can process the mammoth mounds of healthcare data and transform it into information useful for decision making.

To reduce the gap between various components of healthcare sector-patients, doctors, pharmacies and hospitals, healthcare organizations and websites will have to tap the technology to collect data in all formats and present in a usable form. The healthcare sector needs to overcome the lag in implementing effective web scraping and data extraction techniques as well as intensify their pace of technology adoption. Web scraping can contribute enormously to the healthcare industry and facilitate organizations to methodically collect data and process it to identify inadequacies and best practices that improve patient care and reduce costs.

Source: https://www.promptcloud.com/blog/why-health-care-companies-should-use-web-scraping

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence

Business Intelligence has become a very important activity in the business arena irrespective of the domain due to the fact that managers need to analyze comprehensively in order to face the challenges.

Data sourcing, data analysing, extracting the correct information for a given criteria, assessing the risks and finally supporting the decision making process are the main components of BI.

In a business perspective, core stakeholders need to be well aware of all the above stages and be crystal clear on expectations. The person, who is being assigned with the role of Business Analyst (BA) for the BI initiative either from the BI solution providers' side or the company itself, needs to take the full responsibility on assuring that all the above steps are correctly being carried out, in a way that it would ultimately give the business the expected leverage. The management, who will be the users of the BI solution, and the business stakeholders, need to communicate with the BA correctly and elaborately on their expectations and help him throughout the process.

Data sourcing is an initial yet crucial step that would have a direct impact on the system where extracting information from multiple sources of data has to be carried out. The data may be on text documents such as memos, reports, email messages, and it may be on the formats such as photographs, images, sounds, and they can be on more computer oriented sources like databases, formatted tables, web pages and URL lists. The key to data sourcing is to obtain the information in electronic form. Therefore, typically scanners, digital cameras, database queries, web searches, computer file access etc, would play significant roles. In a business perspective, emphasis should be placed on the identification of the correct relevant data sources, the granularity of the data to be extracted, possibility of data being extracted from identified sources and the confirmation that only correct and accurate data is extracted and passed on to the data analysis stage of the BI process.

Business oriented stake holders guided by the BA need to put in lot of thought during the analyzing stage as well, which is the second phase. Synthesizing useful knowledge from collections of data should be done in an analytical way using the in-depth business knowledge whilst estimating current trends, integrating and summarizing disparate information, validating models of understanding, and predicting missing information or future trends. This process of data analysis is also called data mining or knowledge discovery. Probability theory, statistical analysis methods, operational research and artificial intelligence are the tools to be used within this stage. It is not expected that business oriented stake holders (including the BA) are experts of all the above theoretical concepts and application methodologies, but they need to be able to guide the relevant resources in order to achieve the ultimate expectations of BI, which they know best.

Identifying relevant criteria, conditions and parameters of report generation is solely based on business requirements, which need to be well communicated by the users and correctly captured by the BA. Ultimately, correct decision support will be facilitated through the BI initiative and it aims to provide warnings on important events, such as takeovers, market changes, and poor staff performance, so that preventative steps could be taken. It seeks to help analyze and make better business decisions, to improve sales or customer satisfaction or staff morale. It presents the information that manager's need, as and when they need it.

In a business sense, BI should go several steps forward bypassing the mere conventional reporting, which should explain "what has happened?" through baseline metrics. The value addition will be higher if it can produce descriptive metrics, which will explain "why has it happened?" and the value added to the business will be much higher if predictive metrics could be provided to explain "what will happen?" Therefore, when providing a BI solution, it is important to think in these additional value adding lines.

Data warehousing

In the context of BI, data warehousing (DW) is also a critical resource to be implemented to maximize the effectiveness of the BI process. BI and DW are two terminologies that go in line. It has come to a level where a true BI system is ineffective without a powerful DW, in order to understand the reality behind this statement, it's important to have an insight in to what DW really is.

A data warehouse is one large data store for the business in concern which has integrated, time variant, non volatile collection of data in support of management's decision making process. It will mainly have transactional data which would facilitate effective querying, analyzing and report generation, which in turn would give the management the required level of information for the decision making.

The reasons to have BI together with DW

At this point, it should be made clear why a BI tool is more effective with a powerful DW. To query, analyze and generate worthy reports, the systems should have information available. Importantly, transactional information such as sales data, human resources data etc. are available normally in different applications of the enterprise, which would obviously be physically held in different databases. Therefore, data is not at one particular place, hence making it very difficult to generate intelligent information.

The level of reports expected today, are not merely independent for each department, but managers today want to analyze data and relationships across the enterprise so that their BI process is effective. Therefore, having data coming from all the sources to one location in the form of a data warehouse is crucial for the success of the BI initiative. In a business viewpoint, this message should be passed and sold to the managements of enterprises so that they understand the value of the investment. Once invested, its gains could be achieved over several years, in turn marking a high ROI.

Investment costs for a DW in the short term may look quite high, but it's important to re-iterate that the gains are much higher and it will span over many years to come. It also reduces future development cost since with the DW any requested report or view could be easily facilitated. However, it is important to find the right business sponsor for the project. He or she needs to communicate regularly with executives to ensure that they understand the value of what's being built. Business sponsors need to be decisive, take an enterprise-wide perspective and have the authority to enforce their decisions.

Process

Implementation of a DW itself overlaps with some phases of the above explained BI process and it's important to note that in a process standpoint, DW falls in to the first few phases of the entire BI initiative. Gaining highly valuable information out of DW is the latter part of the BI process. This can be done in many ways. DW can be used as the data repository of application servers that run decision support systems, management Information Systems, Expert systems etc., through them, intelligent information could be achieved.

But one of the latest strategies is to build cubes out of the DW and allow users to analyze data in multiple dimensions, and also provide with powerful analytical supporting such as drill down information in to granular levels. Cube is a concept that is different to the traditional relational 2-dimensional tabular view, and it has multiple dimensions, allowing a manager to analyze data based on multiple factors, and not just two factors. On the other hand, it allows the user to select whatever the dimension he wish to choose for analyzing purposes and not be limited by one fixed view of data, which is called as slice & dice in DW terminology.

BI for a serious enterprise is not just a phase of a computerization process, but it is one of the major strategies behind the entire organizational drivers. Therefore management should sit down and build up a BI strategy for the company and identify the information they require in each business direction within the enterprise. Given this, BA needs to analyze the organizational data sources in order to build up the most effective DW which would help the strategized BI process.

High level Ideas on Implementation

At the heart of the data warehousing process is the extract, transform, and load (ETL) process. Implementation of this merely is a technical concern but it's a business concern to make sure it is designed in such a way that it ultimately helps to satisfy the business requirements. This process is responsible for connecting to and extracting data from one or more transactional systems (source systems), transforming it according to the business rules defined through the business objectives, and loading it into the all important data model. It is at this point where data quality should be gained. Of the many responsibilities of the data warehouse, the ETL process represents a significant portion of all the moving parts of the warehousing process.

Creation of a powerful DW depends on the correctness of data modeling, which is the responsibility of the database architect of the project, but BA needs to play a pivotal role providing him with correct data sources, data requirements and most importantly business dimensions. Business Dimensional modeling is a special method used for DW projects and this normally should be carried out by the BA and from there onwards technical experts should take up the work. Dimensions are perspectives specific to a business that could be used for analysis purposes. As an example, for a sales database, the dimensions could include Product, Time, Store, etc. Obviously these dimensions differ from one business to another and hence for each DW initiative those dimensions should be correctly identified and that could be very well done by a person who has experience in the DW domain and understands the business as well, making it apparent that DW BA is the person responsible.

Each of the identified dimensions would be turned in to a dimension table at the implementation phase, and the objective of the above explained ETL process is to fill up these dimension tables, which in turn will be taken to the level of the DW after performing some more database activities based on a strong underlying data model. Implementation details are not important for a business stakeholder but being aware of high level process to this level is important so that they are also on the same pitch as that of the developers and can confirm that developers are actually doing what they are supposed to do and would ultimately deliver what they are supposed to deliver.

Security is also vital in this regard, since this entire effort deals with highly sensitive information and identification of access right to specific people to specific information should be correctly identified and captured at the requirements analysis stage.

Advantages

There are so many advantages of BI system. More presentation of analytics directly to the customer or supply chain partner will be possible. Customer scores, customer campaigns and new product bundles can all be produced from analytic structures resulting in high customer retention and creation of unique products. More collaboration within information can be achieved from effective BI. Rather than middle managers getting great reports and making their own areas look good, information will be conveyed into other functions and rapidly shared to create collaborative decisions increasing the efficiency and accuracy. The return on human capital will be greatly increased.

Managers at all levels will save their time on data analysis, and hence saving money for the enterprise, as the time of managers is equal to money in a financial perspective. Since powerful BI would enable monitoring internal processes of the enterprises more closely and allow making them more efficient, the overall success of the organization would automatically grow. All these would help to derive a high ROI on BI together with a strong DW. It is a common experience to notice very high ROI figures on such implementations, and it is also important to note that there are many non-measurable gains whilst we consider most of the measurable gains for the ROI calculation. However, at a stage where it is intended to take the management buy-in for the BI initiative, it's important to convert all the non measurable gains in to monitory values as much as possible, for example, saving of managers time can be converted in to a monitory value using his compensation.

The author has knowledge in both Business and IT. Started career as a Software Engineer and moved to work in the business analysis area of a premier US based software company.

Source: http://ezinearticles.com/?Business-Intelligence-and-Data-Warehousing-in-a-Business-Perspective&id=35640

Web Scraping Best Practices

Web Scraping Best Practices

Extracting data from the World Wide Web has several challenges as more webmasters are working day and night to lower cases of scraping and crawling of their data in order to survive in the competitive world. There are various other problems you may face when web scraping and most of them can be avoided by adapting and implementing certain web scraping best practices as discussed in this article.

Have knowledge of the scraping tools

Acquiring adequate knowledge of hurdles that may be encountered during web scraping, you will be able to have a smooth web scraping experience and be on the safe side of the law. Conduct a thorough research on the types of tools you will use for scraping and crawling. Firsthand knowledge on these tools will help you find the data you need without being blocked.

Proper proxy software that acts as the middle party works well when you know how to work around HTTP and HTML protocols. Use tools that can change crawling patterns, URLs and data retrieved even when you are crawling on one domain. This will help you abide to the rules and regulations that come with web scraping activities and escaping any legal issues.
Conduct your scraping activities during off-peak hours

You may opt to extract data during times that less people have access for instance over the weekends, during late night hours, public holidays among others. Visiting a website on several instances to retrieve the same type of data is a waste of bandwidth. It is always advisable to download the entire site content to your computer and thereafter you can access it whenever need arises.
Hide your scrapping activities

There is a thin line between ethical and unethical crawling hence you should completely evade being on the top user list of a particular website. Cover up your track as best as you can by making use of proxy IPs to avoid any legal problems. You may also use multiple IP addresses or VPN services to conceal your scrapping activities and lower chances of landing on a website’s blacklist.

Website owners today are very protective of their data and any other information existing under their unique url. Be keen when going through the terms and conditions indicated by websites as they may consider crawling as an infringement of their privacy. Simple etiquette goes a long way. Your web scraping efforts will be fruitful if the site owner supports the idea of sharing data.
Keep record of your activities

Web scraping involves large amount of data.Due to this you may not always remember each and every piece of information you have acquired, gathering statistics will help you monitor your activities.
Load data in phases

Web scraping demands a lot of patience from you when using the crawlers to get needed information. Take the process in a slow manner by loading data one piece at a time. Several parallel request to the same domain can crush the entire site or retrace the scrapping attempts back to your local machine.

Loading data small bits will save you the hustle of scrapping afresh in case that your activity has been interrupted because you will have already stored part of the data required. You can reduce the loading data on an individual domain through various techniques such as caching pages that you have scrapped to escape redundancy occurrences. Use auto throttling mechanisms to increase the amount of traffic to the website and pause for breaks between requests to prevent getting banned.
Conclusion

Through these few mentioned web scraping best practices you will be able to work around website and gather the data required as per clients’ request without major hurdles along the way. The ultimate goal of every web scraper is to be able to access vital information and at the same time remain on the good side of the law.

Source: http://nocodewebscraping.com/web-scraping-best-practices/

Three Common Methods For Web Data Extraction

Three Common Methods For Web Data Extraction

Probably the most common technique used traditionally to extract data from web pages this is to cook up some regular expressions that match the pieces you want (e.g., URL's and link titles). Our screen-scraper software actually started out as an application written in Perl for this very reason. In addition to regular expressions, you might also use some code written in something like Java or Active Server Pages to parse out larger chunks of text. Using raw regular expressions to pull out the data can be a little intimidating to the uninitiated, and can get a bit messy when a script contains a lot of them. At the same time, if you're already familiar with regular expressions, and your scraping project is relatively small, they can be a great solution.

Other techniques for getting the data out can get very sophisticated as algorithms that make use of artificial intelligence and such are applied to the page. Some programs will actually analyze the semantic content of an HTML page, then intelligently pull out the pieces that are of interest. Still other approaches deal with developing "ontologies", or hierarchical vocabularies intended to represent the content domain.

There are a number of companies (including our own) that offer commercial applications specifically intended to do screen-scraping. The applications vary quite a bit, but for medium to large-sized projects they're often a good solution. Each one will have its own learning curve, so you should plan on taking time to learn the ins and outs of a new application. Especially if you plan on doing a fair amount of screen-scraping it's probably a good idea to at least shop around for a screen-scraping application, as it will likely save you time and money in the long run.

So what's the best approach to data extraction? It really depends on what your needs are, and what resources you have at your disposal. Here are some of the pros and cons of the various approaches, as well as suggestions on when you might use each one:

Raw regular expressions and code

Advantages:

- If you're already familiar with regular expressions and at least one programming language, this can be a quick solution.

- Regular expressions allow for a fair amount of "fuzziness" in the matching such that minor changes to the content won't break them.

- You likely don't need to learn any new languages or tools (again, assuming you're already familiar with regular expressions and a programming language).

- Regular expressions are supported in almost all modern programming languages. Heck, even VBScript has a regular expression engine. It's also nice because the various regular expression implementations don't vary too significantly in their syntax.

Disadvantages:

- They can be complex for those that don't have a lot of experience with them. Learning regular expressions isn't like going from Perl to Java. It's more like going from Perl to XSLT, where you have to wrap your mind around a completely different way of viewing the problem.

- They're often confusing to analyze. Take a look through some of the regular expressions people have created to match something as simple as an email address and you'll see what I mean.

- If the content you're trying to match changes (e.g., they change the web page by adding a new "font" tag) you'll likely need to update your regular expressions to account for the change.

- The data discovery portion of the process (traversing various web pages to get to the page containing the data you want) will still need to be handled, and can get fairly complex if you need to deal with cookies and such.

When to use this approach: You'll most likely use straight regular expressions in screen-scraping when you have a small job you want to get done quickly. Especially if you already know regular expressions, there's no sense in getting into other tools if all you need to do is pull some news headlines off of a site.

Ontologies and artificial intelligence

Advantages:

- You create it once and it can more or less extract the data from any page within the content domain you're targeting.

- The data model is generally built in. For example, if you're extracting data about cars from web sites the extraction engine already knows what the make, model, and price are, so it can easily map them to existing data structures (e.g., insert the data into the correct locations in your database).

- There is relatively little long-term maintenance required. As web sites change you likely will need to do very little to your extraction engine in order to account for the changes.

Disadvantages:

- It's relatively complex to create and work with such an engine. The level of expertise required to even understand an extraction engine that uses artificial intelligence and ontologies is much higher than what is required to deal with regular expressions.

- These types of engines are expensive to build. There are commercial offerings that will give you the basis for doing this type of data extraction, but you still need to configure them to work with the specific content domain you're targeting.

- You still have to deal with the data discovery portion of the process, which may not fit as well with this approach (meaning you may have to create an entirely separate engine to handle data discovery). Data discovery is the process of crawling web sites such that you arrive at the pages where you want to extract data.

When to use this approach: Typically you'll only get into ontologies and artificial intelligence when you're planning on extracting information from a very large number of sources. It also makes sense to do this when the data you're trying to extract is in a very unstructured format (e.g., newspaper classified ads). In cases where the data is very structured (meaning there are clear labels identifying the various data fields), it may make more sense to go with regular expressions or a screen-scraping application.

Screen-scraping software

Advantages:

- Abstracts most of the complicated stuff away. You can do some pretty sophisticated things in most screen-scraping applications without knowing anything about regular expressions, HTTP, or cookies.

- Dramatically reduces the amount of time required to set up a site to be scraped. Once you learn a particular screen-scraping application the amount of time it requires to scrape sites vs. other methods is significantly lowered.

- Support from a commercial company. If you run into trouble while using a commercial screen-scraping application, chances are there are support forums and help lines where you can get assistance.

Disadvantages:

- The learning curve. Each screen-scraping application has its own way of going about things. This may imply learning a new scripting language in addition to familiarizing yourself with how the core application works.

- A potential cost. Most ready-to-go screen-scraping applications are commercial, so you'll likely be paying in dollars as well as time for this solution.

- A proprietary approach. Any time you use a proprietary application to solve a computing problem (and proprietary is obviously a matter of degree) you're locking yourself into using that approach. This may or may not be a big deal, but you should at least consider how well the application you're using will integrate with other software applications you currently have. For example, once the screen-scraping application has extracted the data how easy is it for you to get to that data from your own code?

When to use this approach: Screen-scraping applications vary widely in their ease-of-use, price, and suitability to tackle a broad range of scenarios. Chances are, though, that if you don't mind paying a bit, you can save yourself a significant amount of time by using one. If you're doing a quick scrape of a single page you can use just about any language with regular expressions. If you want to extract data from hundreds of web sites that are all formatted differently you're probably better off investing in a complex system that uses ontologies and/or artificial intelligence. For just about everything else, though, you may want to consider investing in an application specifically designed for screen-scraping.

As an aside, I thought I should also mention a recent project we've been involved with that has actually required a hybrid approach of two of the aforementioned methods. We're currently working on a project that deals with extracting newspaper classified ads. The data in classifieds is about as unstructured as you can get. For example, in a real estate ad the term "number of bedrooms" can be written about 25 different ways. The data extraction portion of the process is one that lends itself well to an ontologies-based approach, which is what we've done. However, we still had to handle the data discovery portion. We decided to use screen-scraper for that, and it's handling it just great. The basic process is that screen-scraper traverses the various pages of the site, pulling out raw chunks of data that constitute the classified ads. These ads then get passed to code we've written that uses ontologies in order to extract out the individual pieces we're after. Once the data has been extracted we then insert it into a database.

Source: http://ezinearticles.com/?Three-Common-Methods-For-Web-Data-Extraction&id=165416

Best Alternative For Linkedin Data Scraping

Best Alternative For Linkedin Data Scraping

When I started my career in sales, one of the things that my VP of sales told me is that ” In sales, assumptions are the mother of all f**k ups “. I know the F word sounds a bit inappropriate, but that is the exact word he used. He was trying to convey the simple point that every prospect is different, so don’t guess, use data to come up with decisions.

I joined Datahut and we are working on a product that helps sales people. I thought I should discuss it with you guys and take your feedback.

Let me tell you how the idea evolved itself. At Datahut, we get to hear a lot of problems customers want to solve. Almost 30 percent of all the inbound leads ask us to help them with lead generation.

Most of them simply ask, “Can you scrape Linkedin for me”?

Every time, we politely refused.

But not anymore, we figured out a way to solve their problem without scraping Linkedin.

This should raise some questions in your mind.

1) What problem is he trying to solve?– Most of the time their sales team does not have the accurate data about the prospects. This leads to a total chaos. It will end up in a waste of both time and money by selling the leads that are not sales qualified.

2) Why do they need data specifically from Linkedin? – LinkedIn is the world’s largest business network. In his view, there is no better place to find leads for his business than Linkedin. It is right in a way.

3) Ok, then what is wrong in scraping Linkedin? – Scraping Linkedin is against its terms and it can lead to legal issues. Linkedin has an excellent anti-scraping mechanism which can make the scraping costly.

4) How severe is the problem? – The problem has a direct impact on the revenues as the productivity of the sales team is too low. Without enough sales, the company is a joke.

5) Is there a better way? – Of course yes. The people with profiles in LinkedIn are in other sites too. eg. Google plus, CrunchBase etc. If we can mine and correlate the data, we can generate leads with rich information. It will have better quality than scraping LinkedIn.

6) What to do when the machine intelligence fails? – We have to use human intelligence. Period!

Datahut is working on a platform that can help you get leads that match your ideal buyer persona. It will be a complete Business intelligence platform powered by machine and human intelligence for an efficient lead research & discovery.We named it Leadintel. We’ve also established some partnerships that help to enrich the data and saves the trouble of lawsuits.

We are opening our platform for beta users. You can request an invitation using the contact form. What do you think about this? What are your suggestions?

Thanks for reading this blog post. Datahut offers affordable data extraction services (DaaS) . If you need help with your web scraping projects let us know and we will be glad to help.

Source:http://blog.datahut.co/best-alternative-for-linkedin-data-scraping/

How to Avoid the Most Common Traps in Web Scraping?

A lot of industries are successfully using web scraping for creating massive data banks of applicable and actionable data which can be used on every day basis for further business interests as well as offer superior services to the customers. However, web scraping does have its own roadblocks and problems.

Using automated scraping, you could face many common problems. The web scraping spiders or programs present a definite picture to their targeted websites. Then, they use this behavior for making out between the human users as well as web scraping spiders. According to those details, a website can employ a certain web scraping traps for stopping your efforts. Here are some of the most common traps:

How Can You Avoid These Traps?

Some measures, which you can use to make sure that you avoid general web scraping traps include:

• Begin with caching pages, which you already have crawled and make sure that you are not required to load them again.
• Find out if any particular website, which you try to scratch has any particular dislikes towards the web scraping tools.
• Handle scraping in moderate phases as well as take the content required.
• Take things slower and do not overflow the website through many parallel requests, which put strain on the resources.
• Try to minimize the weight on every sole website, which you visit to scrape.
• Use a superior web scraping tool that can save and test data, patterns and URLs.
• Use several IP addresses to scrape efforts or taking benefits of VPN services and proxy servers. It will assist to decrease the dangers of having trapped as well as blacklisted through a website.

Source URL :http://www.3idatascraping.com/category/web-data-scraping

Scraping the Royal Society membership list

To a data scientist any data is fair game, from my interest in the history of science I came across the membership records of the Royal Society from 1660 to 2007 which are available as a single PDF file. I’ve scraped the membership list before: the first time around I wrote a C# application which parsed a plain text file which I had made from the original PDF using an online converting service, looking back at the code it is fiendishly complicated and cluttered by boilerplate code required to build a GUI. ScraperWiki includes a pdftoxml function so I thought I’d see if this would make the process of parsing easier, and compare the ScraperWiki experience more widely with my earlier scraper.

The membership list is laid out quite simply, as shown in the image below, each member (or Fellow) record spans two lines with the member name in the left most column on the first line and information on their birth date and the day they died, the class of their Fellowship and their election date on the second line.

Later in the document we find that information on the Presidents of the Royal Society is found on the same line as the Fellow name and that Royal Patrons are formatted a little differently. There are also alias records where the second line points to the primary record for the name on the first line.

pdftoxml converts a PDF into an xml file, wherein each piece of text is located on the page using spatial coordinates, an individual line looks like this:

<text top="243" left="135" width="221" height="14" font="2">Abbot, Charles, 1st Baron Colchester </text>

This makes parsing columnar data straightforward you simply need to select elements with particular values of the “left” attribute. It turns out that the columns are not in exactly the same positions throughout the whole document, which appears to have been constructed by tacking together the membership list A-J with that of K-Z, but this can easily be resolved by accepting a small range of positions for each column.

Attempting to automatically parse all 395 pages of the document reveals some transcription errors: one Fellow was apparently elected on 16th March 197 – a bit of Googling reveals that the real date is 16th March 1978. Another fellow is classed as a “Felllow”, and whilst most of the dates of birth and death are separated by a dash some are separated by an en dash which as far as the code is concerned is something completely different and so on. In my earlier iteration I missed some of these quirks or fixed them by editing the converted text file. These variations suggest that the source document was typed manually rather than being output from a pre-existing database. Since I couldn’t edit the source document I was obliged to code around these quirks.

ScraperWiki helpfully makes putting data into a SQLite database the simplest option for a scraper. My handling of dates in this version of the scraper is a little unsatisfactory: presidential terms are described in terms of a start and end year but are rendered 1st January of those years in the database. Furthermore, in historical documents dates may not be known accurately so someone may have a birth date described as “circa 1782? or “c 1782?, even more vaguely they may be described as having “flourished 1663-1778? or “fl. 1663-1778?. Python’s default datetime module does not capture this subtlety and if it did the database used to store dates would need to support it too to be useful – I’ve addressed this by storing the original life span data as text so that it can be analysed should the need arise. Storing dates as proper dates in the database, rather than text strings means we can query the database using date based queries.

ScraperWiki provides an API to my dataset so that I can query it using SQL, and since it is public anyone else can do this too. So, for example, it’s easy to write queries that tell you the the database contains 8019 Fellows, 56 Presidents, 387 born before 1700, 3657 with no birth date, 2360 with no death date, 204 “flourished”, 450 have birth dates “circa” some year.

I can count the number of classes of fellows:

Select distinct class,count(*) from `RoyalSocietyFellows` group by class

Make a table of all of the Presidents of the Royal Society

select * from `RoyalSocietyFellows` where StartPresident not null order by StartPresident desc

…and so on. These illustrations just use the ScraperWiki htmltable export option to display the data as a table but equally I could use similar queries to pull data into a visualisation.

Comparing this to my earlier experience, the benefits of using ScraperWiki are:

•    Nice traceable code to provide a provenance for the dataset;

•    Access to the pdftoxml library;

•    Strong encouragement to “do the right thing” and put the data into a database;

•    Publication of the data;

•    A simple API giving access to the data for reuse by all.

My next target for ScraperWiki may well be the membership lists for the French Academie des Sciences, a task which proved too complex for a simple plain text scraper…

Sources URL :                             http://yellowpagesdatascraping.blogspot.in/2015/06/scraping-royal-society-membership-list.html

Web Data Extraction Services and Data Collection Form Website Pages

For any business market research and surveys plays crucial role in strategic decision making. Web scrapping and data extraction techniques help you find relevant information and data for your business or personal use. Most of the time professionals manually copy-paste data from web pages or download a whole website resulting in waste of time and efforts.

Instead, consider using web scraping techniques that crawls through thousands of website pages to extract specific information and simultaneously save this information into a database, CSV file, XML file or any other custom format for future reference.

Examples of web data extraction process include:
• Spider a government portal, extracting names of citizens for a survey
• Crawl competitor websites for product pricing and feature data
• Use web scraping to download images from a stock photography site for website design

Automated Data Collection
Web scraping also allows you to monitor website data changes over stipulated period and collect these data on a scheduled basis automatically. Automated data collection helps you discover market trends, determine user behavior and predict how data will change in near future.

Examples of automated data collection include:
• Monitor price information for select stocks on hourly basis
• Collect mortgage rates from various financial firms on daily basis
• Check whether reports on constant basis as and when required

Using web data extraction services you can mine any data related to your business objective, download them into a spreadsheet so that they can be analyzed and compared with ease.

In this way you get accurate and quicker results saving hundreds of man-hours and money!

With web data extraction services you can easily fetch product pricing information, sales leads, mailing database, competitors data, profile data and many more on a consistent basis.

Source URL :    http://ezinearticles.com/?Web-Data-Extraction-Services-and-Data-Collection-Form-Website-Pages&id=4860417

Web scraping in under 60 seconds: the magic of import.io

This post was written by Rubén Moya, School of Data fellow in Mexico, and originally posted on Escuela de Datos.

Import.io is a very powerful and easy-to-use tool for data extraction that has the aim of getting data from any website in a structured way.
It is meant for non-programmers that need data (and for programmers who don’t want to overcomplicate their lives).

I almost forgot!! Apart from everything, it is also a free tool (o_O)

The purpose of this post is to teach you how to scrape a website and make a dataset and/or API in under 60 seconds. Are you ready?

It’s very simple. You just have to go to http://magic.import.io; post the URL of the site you want to scrape, and push the “GET DATA” button.
Yes! It is that simple! No plugins, downloads, previous knowledge or registration are necessary. You can do this from any browser; it even
works on tablets and smartphones.

For example: if we want to have a table with the information on all items related to Chewbacca on MercadoLibre (a Latin American version
of eBay), we just need to go to that site and make a search – then copy and paste the link (http://listado.mercadolibre.com.mx/chewbacca)
on Import.io, and push the “GET DATA” button.

You’ll notice that now you have all the information on a table, and all you need to do is remove the columns you don’t need. To do this, just
place the mouse pointer on top of the column you want to delete, and an “X” will appear.

Finally, it’s enough for you to click on “download” to get it in a csv file.
In our example, we have 373 pages with 48 articles each. So this option will be very useful for us.

Good news for those of us who are a bit more technically-oriented! There is a button that says “GET API” and this one is good to, well,
generate an API that will update the data on each request. For this you need to create an account (which is also free of cost).

As you saw, we can scrape any website in under 60 seconds, even if it includes tons of results pages. This truly is magic, no? For more
complex things that require logins, entering subwebs, automatized searches, et cetera, there is downloadable import.io software… But I’ll
explain that in a different post.

Source : http://schoolofdata.org/2014/12/09/web-scraping-in-under-60-seconds-the-magic-of-import-io/

Exploring Web Data Extraction And Its Different Techniques

Web scraping or web data extraction is a distinctive process based on computer software to extract information from different websites. Mostly business organizations are dependent on the web resources for collecting crucial information relating to decision making. With the analysis of such data, they can identify the existing trends of market, details, prices, and product specification. Looking at the time consuming process of manual data extraction, the prominence of data extraction techniques increases.

Different data scraping techniques

Several data extraction techniques are available for the businesses to extract useful information for successful operations. Some of them may include:

    Logical extraction: It comprises logical data extraction of complete source system as well as incremental.
    Physical extraction: This technique involves two different mechanisms for web scrapping that include both online as well as offline.
    HTTP programming: You can also extract data from both dynamic and static websites by implying the technique of socket programming. It allows you to post HTTP requests on the remote web servers.
    Web scraping software: Several software tools are available in the market that serves your individual needs of extracting data with ease. It automatically attempts to recognize the structure of data for a page and extracts the content for further analysis.
    Web scrapping tools: Besides the availability of reliable software, numerous user-friendly web scrapping tools are also helpful in simplifying the entire web scraping process.

Hire a website scrapper

Hiring a suitable website scraper that offers website data extraction services for all your business requirements is an ideal way amongst all other techniques. It provides you filtered and reliable data according to your need for analysis. Some of the major advantages of using website scrapping services may include:

    Automation of data.
    It can retrieve web pages of both static as well as dynamic websites.
    It is also capable of transforming the content into useful information.
    Provides reliable and accurate data.
    It also recognizes several semantic annotations.

Scraping service versus tools

Web scraping services gain more privilege than other tools and software. The basic reason behind this preference is that the service providers are comparatively cheaper than the tools. In fact, they maintain better accuracy and reliability of data.

Summary: It is advisable to look out for suitable web data extraction services instead of any tools or software. This helps in acquiring customized and structured data for your business in legal manner.


 Source : http://www.web-parsing.com/blog/exploring-web-data-extraction-and-its-different-techniques/

Extensive Benefits of Data Mining Services to Marketing – Retail and Outreach Sectors…!!!

There is a vast ocean out there – An ocean of information on internet which is massive, brimming with a lot of data; in fact, it is constantly getting updated, increase the volume with each passing day. In fact, it is believed that around 90% of total information generated in the last two years, is now available on the internet.

Picking right set of information from this heap of data is like searching a needle in the haystack. It is almost next to impossible to search it manually – You need a powerful magnet in form of data mining service provider…!!!

Data mining services work like a magnet – It helps you in finding the right kind of information from huge databases available in the digital world. And with databases getting mammoth every minute, the importance of partnering with a professional and reliable data mining company cannot be overlooked.Though, loaded with a lot of negative connotations; data mining still reigns like a king! In fact, in order to truly appreciate the concept behind data mining, one needs to know it in its entirety.

Every coin has two sides – If there is a brighter side; there tends to be a dark side as well. Though, advantages of web extraction, outweighs disadvantages the fact is it is always the dark underbelly that is highlighted and shown to the world. However, as wise men say, focus on positive sides – Lets see what amazing advantages it can offer to your business and how well you can gain from hiring a professional data mining services.

Upside or Advantage of Data Extraction Services:

While data mining is used primarily in business, it is interesting to know that benefits of data mining goes beyond and across boundaries; it helps various industries as well.

Marketing/Retailing

Data mining can prove to be extremely helpful to the marketers and retailers who are looking out for potential clients as well as aspires to maintain consumer satisfaction. This is one of the methods that allows the businesses to know their potential clients better by acquiring their personal information and preferences.

Not just data extraction helps in determining the trends in goods and services by presenting an overview of online data. With adequate information, you can improve your goods and services, along with changing or choosing the ones which are more in demand. Consequently, success in business has been made quicker and easier these days because of data mining.

Streamline Outreach

Outreach forms an integral part of any business – And to effectively carry out outreach activities; one needs to have a huge cache of database, that can help the marketers to learn how to approach a particular set of customers. Information like that includes relevant e-mail addresses, mailing addresses or social media pages needs to be streamlined any mailers to get the best results.

Data extraction makes this easier; since it gets all the updated information; and in process saves your time and money.

And as it is “the lotus flower grows in mud, but makes our world fragrant” – data mining services is marred by criticism and controversy; however, its extensive advantages outweighs these negativity to a great extent.

Source : http://www.habiledata.com/blog/extensive-benefits-of-data-mining-services-to-marketing-retail-and-outreach-sectors/